Rachel Chou is the Senior Vice President, Associate Publisher of Celadon Books, a division of Macmillan. In this role, she oversees marketing, publicity, and sales integration for Celadon’s fiction and nonfiction titles. With more than 25 years of experience, Rachel is a proven leader in the fields of consumer insights, content marketing, customer acquisition, advertising, and merchandising.
Most recently, she worked as the General Manager for Open Road Integrated Media, directing day-to-day product and business operations, growth strategy, and editorial partnerships. As an executive with the company, she worked closely with the CEO and President on corporate initiatives, including HR, strategic growth, and board management. She was a core member of the team when acquiring digital publishers E-Reads and Premier Digital, part of a revenue growth opportunity.
Over the course of her career, she has led teams in the areas of search, content management, creation, and syndication. Prior to Open Road, Rachel was Vice President, Online Product Development for HarperCollins Publishers. She worked across divisions on digital strategy and on the creation of new digital publishing businesses. Rachel has a B.S. from the University of Maryland and an M.S. from Bank Street College of Education.