Come grab a tote bag, listen to a panel discussion, and meet our authors and editors.

By Celadon Staff

Visiting BookExpo 2019 this year? Whether you’re a librarian, publishing industry vet, or a book lover, hoping to meet your favorite author, BookExpo at New York City’s Jacob Javits Center is the place to be from May 29 to May 31. The Celadon team will be at the Macmillan booth, handing out tote bags and pre-release books, and joining panel discussions about book marketing and optioning titles for the silver screen.

Check out BookExpo’s full program on their website, and come meet us at one of the events below. See you there!

Wednesday, May 29

9:00 AM – 11:00 AM
Library Journal Day of Dialog
Location: John Jay College of Criminal Justice
Tickets: Eventbrite.com
Join us for the most anticipated librarian-only gathering of the year, and get a close-up look at the biggest books for Summer 2019 through Winter 2020. You’ll hear from top authors in genre and literary fiction, plus hot-button nonfiction and graphic novels. You’ll get the low-down on top titles and publishing trends from editors on our two popular picks panels. And you’ll enjoy access to exclusive author signings and free ARCs, connect with key library marketing representatives, and network with library colleagues from around the country. Aarti Shahani, author of Here We Are, will be a panelist and be signing ARCs.

12:00 PM – 12:15 PM
Tote Bag Giveaway
Location: Macmillan Booth #1544, Jacob Javits Center
Stop by the Macmillan booth to grab a Celadon Books tote bag!

2:00 PM – 2:30 PM
Meet the Editors: Ryan Doherty
Location: Macmillan Booth #1544, Jacob Javits Center
Ryan Doherty, editor of #1 New York Times Bestseller The Silent Patient, will be handing out galleys of The Whisper Man, a dark suspenseful thriller coming out August 20, 2019. Stop by the booth to meet him and grab a copy!

Thursday, May 30

9:00 AM – 9:15 AM
Tote Bag Giveaway
Location: Macmillan Booth #1544, Jacob Javits Center
Stop by the Macmillan booth to grab a Celadon Books tote bag!

9:55 AM – 10:40 AM
Goodreads Case Study
Location: 1E11, Jacob Javits Center
How did debut novel, The Silent Patient, by Alex Michaelides become an instant bestseller, staying weeks on the New York Times bestsellers list and both the Most Sold and Most Read lists on Amazon Charts? What did the team at Celadon Books, the new imprint at Macmillan, do to reach the widest audience for their first book? Rachel Chou, VP and Associate Publisher at Celadon Books, and Suzanne Skyvara, VP Communications at Goodreads, share the successful marketing strategy behind the thriller’s breakout success.

10:10 AM – 11:00 AM
But That’s Another Story Podcast
Location: Downtown Stage, Jacob Javits Center
Can a single book change your life? That’s the question asked in But That’s Another Story, the beloved podcast hosted by Will Schwalbe, bestselling author of The End of Your Life Book Club. In this exclusive live event at BookExpo, Will asks notable guests to tell a poignant story about the one book that had the biggest influence on their life. Aarti Shahani, author of Here We Are, will be one of the panelists.

11:00 AM – 11:30 AM
Saint X by Alexis Schaitkin
Location: Macmillan Booth #1544, Jacob Javits Center
Celadon Books will be giving away ARCs of Saint X by Alexis Schaitkin, one of the most anticipated winter debuts.

11:30 AM – 12:00 PM
Aarti Shahani, author of Here We Are, Book Signing
Location: Macmillan Booth #1544, Jacob Javits Center
Aarti Shahani, author of Here We Are, will be signing ARCs of her memoir, publishing October 1, 2019. This is not a ticketed event.

1:00 PM – 1:45 PM
Books to Screen – Option to Production
Location: New York Rights Fair, Jacob Javits Center
Many books get optioned, but very few are actually adapted into movies or TV shows. Producers are often key figures in taking literary material from page to screen. This talk will feature two producers who’ve overseen the development of books from the early stage of acquisition through the production and distribution cycle. They will explain the events that can derail a book-to-film project, and, conversely, the things needed to ensure a project beats the odds and makes it to the screen. Ryan Doherty, Executive Editor at Celadon Books, will be the moderator.

Friday, May 31

11:30 AM – 12:10 PM
How Publishers Promote Debut Authors with BookBub
Location: 1E11, Jacob Javits Center
Successfully launching debut authors’ careers can help publishers form long-term partnerships profitable to both parties for years to come. But how can you most effectively drive sales and buzz for a brand new author? In this panel moderated by BookBub account managers Morgan Hubbard and Caitlin Ellis, marketing pros from four large publishers will share their secret sauce for marketing debut authors, maximizing book launch buzz, and ramping up sales. Rachel Chou, VP and Associate Publisher at Celadon Books, will be one of the panelists.

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